Greed is (Veblen) Good: How $COH used Instagram to elevate its brand and added +120bps margins
Coach is on a warpath toward reinventing itself as a modern American House of Luxury (just don’t say the letters LVMH to their face), slashing promotional levels though the summer and yet seeing “the strongest comp that we’ve seen in over three years” while every other retailer (see: L Brands) is tanking in brick and…